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Thrive Market, Inc.


Thrive Market is an online membership-based retailer that aims to make healthy living convenient and affordable. Members can have healthy foods and natural, wholesome products delivered to their door for 25-50% of retail prices. For each membership purchased, Thrive Market donates a membership to a family in need.

Management Team

Nicholas R. Green Co-Founder and CEO
Sasha Siddhartha Co-Founder and CTO
Karen Cate CFO and Operations Executive
Jeremiah McElwee Chief Merchandising Officer
Nolan R. Green Chief of Staff
Kate Mulling Co-Founder

Notable Investors

Funding Information


Thrive Market Pushing Into Frozen Foods and Regenerative Agriculture

Nick Green, co-founder and CEO of online grocer Thrive Market, explains what sets it apart from other online grocers, and shares a preview of what the future of Thrive Market looks like.

Check Out How These Leaders are Shaking Up the Food System!

In 2019, Food Tank is excited to see what these 25 food and ag leaders do next.

2019 β€˜IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

-IAB, the national trade association for the digital media and marketing industries, today released its second annual "IAB 250 Direct Brands to Watch" report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy.

5 startups that are redefining the way we think about health and wellness

In just about every industry, traditional companies are being challenged by the nimble nature of startups, which have an easier time catering to the wants and needs of modern customers.

Recall Of Thrive Market Nut Butters Due To Potential Health Risk

Thrive Market, Inc, is recalling all unexpired lots of the Thrive Market-branded nut butters listed below due to the potential for contamination with Listeria monocytogenes.

Thrive Market goes after personal care

Thrive Market debuted in 2014 and offers natural and organic food and products at reduced prices through its yearly membership model.

Online Wellness Grocer Thrive Market Found Its Niche With Middle-Class Moms And Private Label

Online health and wellness grocer Thrive Market has grown through a membership model like Costco selling exclusively healthy alternatives like Whole Foods, but priced ~25-50% below traditional prices. It makes such goods, most especially private label, affordable to middle-class moms on a budget.

How Whole Foods competitor Thrive Market plans to beat Amazon

Thrive Market has positioned itself as a more affordable and accessible alternative to Whole Foods.