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Oz. Tap House

Austin “taproom” with smart tap technology and farm-to-market fare

$44,389

Raised from 151 investors

Min: $25,000

Max: $107,000

Security Offered

Revenue Share

Minimum Investment: $100

  • The first taproom to host a self-serve tap wall in Texasi

  • As of July 2019, the company has generated approximately $595,086 in revenue since its opening in February 2019

  • Owner-operators Sean and Krista Kanter have 35+ years of experience in the restaurant industry

  • Due to its self-serve technology, the company boasts keg yields up to 99%

Executive Snapshot

Oz. Tap House is an Austin, Texas family friendly, casual dining establishment where customers can socialize while enjoying self-serve tap craft beer, wine, and cider by the ounce. Visitors to the taproom are provided with an RFID card to track purchases; payment is made at the end of the night upon exit. This technology offers businesses the ability to create customized self-service beer taps and food ordering stations—giving visitors an innovative self-serve experience. Plus, according to iPourIt, operators who deploy self-serve tap technology see an average increase of 39% in alcohol sales.ii The founders of Oz Tap House have already opened their first location in West Austin and deployed their self-serve technology, generating $595,086 in revenue since inception. Now the couple aims to open a second location in nearby Cedar Park, Texas.

Terms

*Investment Terms

Security Type: Promissory Notes (Revenue Sharing Interests)

Round Size: Min: $25,000 Max: $107,000

Interest Rate: Revenue sharing agreement which provides the investors 2.5% of the Company’s gross revenue, up to the repayment amount of 1.75x of their investment

Length of Term: Until the repayment amount of 1.75x investment is repaid

Conversion Provisions: None

Perks

Perks

You are investing in a promissory note in this offering. Perks are meant to be a thank you from the company for investing. Alcohol perks are redeemable on site at Oz. Tap House in Austin, Texas, or investors can request delivery, in which case they must pay the appropriate domestic or international shipping fees, assuming that it is legal to ship to that destination.

$250: Free pint of beer (all investors that contribute $250 or more) will receive one free pint of beer of choice and a free hat or shirt.

$500: Gift card and a crowler* (all investors that contribute $500 or more) will receive a $50 gift card, one crowler with their beer of choice, and a free hat or shirt.

$1,000: Meet the founders (Investors that contribute $1,000 or more) will get the opportunity to hang out with the founders in your favorite tap house, enjoy a free pint with the founders, receive a $100 gift card, three crowler fills of your choice, and a free hat or shirt.

$10,000: Investor party (investors that contribute $10,000 or more) can have a private party for you and up to four friends at Oz. Tap House as a thank you for your contribution to the campaign! The party includes (per person): a choice of one appetizer, one entrée, and one dessert from a select menu, and a free pint of beer of choice for each meal course (total of three), one crowler fill, and a complimentary shirt or hat.

* A “crowler” is a 32 ounce  aluminum can used to package craft beers and allow people to transport them home.

Overview

Opportunity

In the restaurant and bar industry, overpouring and shrinkage can drain profits and gouge margins. On average, bars lose around 20% of their alcohol inventory to the problem,iii and in the U.S. alone, bars lose nearly $10 million a year to overpouring and shrinkage.iv Overpouring, unintentional or not, is an important metric for owners to monitor, with some bar industry professionals claiming that overpour costs should range between 18% to 24% to consider operations efficient.v However, what if overpouring and pour costs could be eliminated altogether? Oz. Tap House is a family friendly, casual dining establishment looking to solve the overpouring problem while creating a memorable experience with a self-serve craft beer, wine, and cider tap wall. By allowing customers to pour their own beverage, charging by the ounce, the cost of overpouring is eliminated. Self-serve technology also removes the issue of bartenders or restaurant staff overpouring drinks and hurting the bottom line.

Oz. Tap House was founded in Austin, Texas by Sean and Krista Kanter and John Odette. The company uses smart tab technology to offer 40 self-serve draft taps of local beer, wine, and cider to its patrons.vi The restaurant’s food menu consists of gourmet craft burgers, chopped salads, and ice cream that are all mostly local, organic, and sustainable. Sean and Krista have over 35 collective years of experience in the restaurant and catering industry and are now focused on opening a second location in the nearby Austin suburb of Cedar Park, Texas.

Press

Product

The Oz. Tap House founders intend to lease a 4,500 square foot space in a shopping center in Cedar Park for its second location. The space is located directly across from an Italian grill and shares the same outdoor common area. The outdoor space features a large, beautiful oak tree that is surrounded by a 1,000 square foot two-level patio. Plans for the common area include fencing off the space to surround a shared astro-turf playscape for kids, a covered space next to the patio for extra seating, and an area for live music.

Self Serve Taps

Oz. Tap House uses smart tab technology. Once the restaurant verifies a patron is of legal drinking age and has gathered their payment info, an RFID card is issued and linked to the customer’s tab or credit card. At the end of the night, the customer’s card is charged for the food, beverages, beer, cider, and wine ordered with the card. Any person that leaves with an RFID card will automatically be charged a $5 fee and a 15% gratuity will be added to their tab.

This self-serve technology is provided by Table Tap Technologies and can be incorporated into multiple settings and environments. Also, thanks to 73.7 million ounces worth of anonymous demographic data, Table Tap has identified clear patron personas which can be invaluable for bar and restaurant operators to target the self-serve needs of their patrons and provide better service.

Although self-serve taps can appeal to men and women, young and old, the aggregate data reveals that the typical patron is 32 years old, male, tech-savvy, and curious about new things, including premium beers.   On average, this demographic visits the beer wall 5.5 times per visit, pours 4.7 ounces at a time, and is willing to invest in experiences.  Female customers typically enjoy the freedom to make their own choices and prefer red wine, white wine, and ciders.

For the restaurant’s self-pour wall, labeled taps consisting of self-pour craft beer and wine each have a designated touch screen tablet placed above it. These tablets allow pre-programmed, metered, self-pouring that’s tracked through the RFID card. There is always a beer ambassador, known as a “cicerone,” present to guide guests through the experience and help make selections tailored to each patron’s taste profile.

To-Go Orders

Customers can order crowlers (i.e large aluminum cans), which typically hold around two U.S. pints, to take their favorite craft beer home with them or for delivery. They can also order food to-go in-house and by phone. For deliveries, Oz. Tap House utilizes third party services such as Door Dash, Uber Eats, and Grub Hub to deliver food and crowlers. Patrons can also order branded crowlers and apparel in-store and online.

App to Table Food Service

For ordering convenience, customers can order food from self-serve kiosks and have their order delivered right to their table. The self-serve kiosks are located around the restaurant, and prices for food, beverages, and apparel are pre-programmed on each kiosk tablet. Guests can order food at any tablet station, and food is delivered to the guest from the kitchen once it’s ready. Desserts can also be ordered at any tablet station, and individual ice cream pints and ice cream sandwiches are available in a help-yourself freezer.

Regulatory

The Texas Alcoholic Beverage Commission (TABC) formally approved self-serve alcohol on February 1, 2019, coincidentally on the first day of operation for Oz. Tap House. The new regulations now allow operators to offer up to 32 ounces of self-serve beer and 10 ounces of wine. Oz. Tap House was the first legal taproom to host a self-serve tap wall in Texas.

Use of Proceeds

Oz Tap House aims to create a branded beer tasting experience in a fun and family friendly social dining atmosphere. The funds raised through this offering are intended to be used to build out a new location and help install self-serve beer tap technology in the new restaurant via Pour-My-Beer and Toast integration.  A deposit of $30,000 is needed to secure the rental agreement for the second location in Cedar Park, Texas.

If Oz. Tap House raises the minimum amount of $25,000, it plans to use the proceeds primarily for the following:

•Security lease deposit for the second location (100%)

If Oz. Tap House raises the maximum amount of $107,000, it plans to use the proceeds primarily for the following:

  • Architectural deposit (4.7%)
  • Construction deposit (31.8%)
  • Insurance (4.7%)
  • Initial permits (2.3%)
  • General marketing (2.3%)
  • General working capital (16.8%)
  • Legal (4.7%)
  • Security lease deposit for the second location (28.0%)
  • Utilities (4.7%)

Product Roadmap

In regard to the build-out team, the architecture and construction firm Blue & Associates has been preliminarily chosen to aid in drawings for the taproom and eatery segment. Pour-My-Beer, the company providing the RFID technology, will be working closely with Blue & Associates to install the beer tap wall equipment.

In preparation for the launch, a chef and one or two key employees will be hired a month or so in advance of the opening to help bring the restaurant together as the end of construction approaches. The remaining employees are planned to be hired two weeks from opening and will slowly join as opening day draws nearer. All employees will undergo food handler certification classes and cicerones will go through a beer knowledge class. It’s estimated that the restaurant will require 10 kitchen employees, 10 beer cicerones, and 15 individuals to be cashiers, expediters, and bussers.

Business Model

The founders are assuming a 60/40 split with 60% in beverage sales (beer first) and 40% in food sales. Beer is anticipated to be priced, on average, at $0.55 per ounce. With an average 4.7 ounces per pour, and 5.5 visits on average to the tap wall, it’s estimated that the average alcohol tab per person per visit will be around $14.09. Pricing for food sales are based upon local comparable restaurant concepts and are anticipated to amount to about $9.50, on average, for each customer per visit.

Historical Financials

Although Oz Tap House commenced business operations in 2018, it didn’t fully begin operating in earnest until February 2019, when the company launched its first location in West Austin. As of July 2019, the company has generated approximately $595,086 in revenue since inception. Food and alcohol sales have accounted for nearly $339,850 and $305,183 respectively. These revenue streams account for about 50% and 45% of the company’s revenue, respectively. Food delivery, merchandise sales, and other miscellaneous items account for the remaining 5% of revenue. March 2019 was the company’s best month for sales to date, with $111,043 in sales, nearly 18.7% of the company’s total revenue since inception. Overall, the company is operating at a gross margin of 31.4% since inception as of July 2019.

As of July 2019, expenses have totaled $703,411. This includes about $203,545 of operating expenses and $407,988 in costs of goods sold (COGS). Top expenses were facility-rent ($59,128), merchant service fees ($20,416), and legal fees ($12,833).

As of July 2019, Oz Tap House has generated a net loss of $108,325 since inception, with a large majority of expenses due to COGS and wages. The company’s average monthly burn rate for 2019 has been $1,661 per month, and as of June 2019, the company had $30,824 in cash. The founders foresee nine months of runway given that they want to grow and expand.

Industry

In a report by IBIS World, the bar and nightclub industry generated $26 billion in 2017 and grew at an annual growth rate of 2.1% over the previous five years. The market size and recent changes in consumer trends has resulted in new players entering the industry. Incumbents have responded by attempting to diversify with new concepts such as wine bars, cocktail lounges, and brewpubs to attract new demographics. The industry is highly fragmented with more than 65,000 different businesses.  In its report, IBIS World noted several factors that may be key to future success in the industry, including building a loyal customer base, adopting new technology, and being able to control inventory.

According to Grand View Research, the global craft beer market is projected to reach $502.9 billion by 2025.  In 2018, retail craft beer sales in the U.S. increased by 7% year-over-year and reached $27.6 billion. This accounts for more than 24% of the current $114.2 billion U.S. beer market.  Overall, the count of craft breweries grew by 13.2%, while total U.S. breweries grew by 12.9%.  In terms of production, the volume of craft beer produced in 2017 amounted to about 30 billion barrels.  In 2017, the top selling craft brands were Blue Moon, Samuel Adams, and Sierra Nevada.

Texas ranks 11th in the nation for craft beer production, with more than 250 local breweries across the state, and 10th in terms of annual consumption.  The craft beer industry contributes about $4.5 billion per year to the Texas economy,  which is about 3.9% of the total brewing activity in the country. Many of the states 250+ breweries are located in Austin, which is quickly becoming a hub for all things hip and cultured.   In 2016, Central Texas breweries produced more than 185,000 barrels of craft beer, accounting for almost 16% of state’s production levels.  According to the food delivery service Favor, the top five beers in Texas are Karbach’s Love Street, New Belgium’s Voodoo Ranger IPA, Elysian’s Space Dust IPA, Saint Arnold’s Art Car IPA, and Thirsty Planet’s Thirsty Goat Amber Ale.

According to iPourIt, beer drinkers poured more than 45.5 million ounces of self-serve beer between September 2017 and September 2018.  With the self-serve experience, consumers can now experience a new freedom of choice while skipping out on long lines and wait times at bars and restaurants. For business owners, this new self-serve technology can increase keg yields to up to 99%, compared to the average yield of 76% due to overpours, excess foam, or incorrect orders.  In a report by iPourIt, self-service taprooms typically recognize a 70-82% gross margin on alcohol.

In 2018, venture capital investments in the restaurant and bar industry totaled $62.2 billion across 665 deals. The industry experienced a record year in 2018, as capital invested climbed over 48.1% from $42 billion the previous year.  Over the past 11 years, $361 billion has been invested across 6,055 venture capital deals in the restaurant and bar industry.

Competitors

Glass Half Full Taproom

Glass Half Full Taproom is a neighborhood bar built by beer lovers for beer lovers. Its taproom seeks to highlight the diversity of craft beer with a focus on local breweries. The company hires and trains bartenders who are passionate and knowledgeable about beer and aim to make its guests feel at home. Its menu lists more than 40 beers available in draft, bottles, and cans along with craft cocktails, wine, and snacks.

Lazarus Brewing Company

Founded in 2010, the Austin, Texas-based Lazarus Brewing Company teamed up with Montana's largest brewery to brew its first beer, All Souls Ale. The company has since gone on to build its own brewery in the heart of Austin’s Eastside neighborhood. The brewery has a 10-barrel system with a taproom attached. In addition to beer, it also serves wine and has an espresso bar and a kitchen with a focus on Tex-Mex fare. While it does not distribute beers, its location has more than 16 taps on site.

North by Northwest Restaurant and Brewery

North by Northwest is a restaurant and brewery with two locations in Austin, Texas. It offers a large menu of craft beer, cocktails, wine, food, and desserts. In addition to the alcohol and food served, North by Northwest also offers a beer school where customers can take classes on the brewing process.

Oskar Blues

Founded Austin Texas, Oskar Blues brewery began producing its first line of beer, Dale’s Pale Ale in early 2016. The brewery features a 50,000 square foot facility with an onsite taproom. The company has locations in Brevard, North Carolina and Longmont and Boulder, Colorado. The Austin location hosts brewery tours twice a day or on special request for visitors to participate in. Live music is also provided on the weekends.

Red Horn Coffee House and Brewing Co.

Located in Cedar Park, Texas, the Red Horn Coffee House and Brewing Co. offers fresh house-roasted coffees and house-brewed beer. With a focus on supporting local artisans, Red Horn also offers locally sourced baked goods, charcuterie, cheeses, sodas, kombucha, wine, and a variety of sandwiches, salads and other artisan coffees and beer. This brewpub also provides a venue for local live music and up-close listening experiences.

 

Team

Sean Kanter

Owner Operator

Sean began his restaurant career as a dishwasher at a barbecue restaurant that served about 700 people a night on the weekends. He worked his way up from busboy, to server, to bartender, to manager, to multi-unit leader, to operations director, and then owner-operator. Sean opened his first restaurant, Joe Mama’s Grill, in Tucson, Arizona and went on to open multiple Jersey Mike’s Subs franchises across California and in the Seattle, Washington area. He has also helped mentor other franchisees to open their own restaurants in over 30 other locations.

Krista Kanter

Owner Operator

Krista has over 15 years of experience in the restaurant industry. She started her restaurant career at Tony Roma’s as a hostess, where her and Sean first met. Since then, she has worked side-by-side with Sean to open Joe Mama’s Grill in Arizona and multiple Jersey Mike’s Subs franchises across California and the Seattle Washington area.

Past Financing

Discussion

Investment Risk

An investment in the company is speculative, and as such is not suitable for anyone without a high tolerance for risk and a low need for liquidity. You should invest only if you are able to bear the risk of losing your entire investment. There can be no assurance that that investors will receive any return of capital or profit. Investors should have the financial ability and willingness to accept the risks (including, among other things, the risk of loss of their entire investment and the risks of lack of liquidity) that are characteristic of private placement investments. There will be no public market for the securities being offered, applicable securities laws will restrict any transfer of the securities, and the securities will not be transferable without the company’s consent.

The information provided herein is not intended to be, nor should it be construed or used as, investment, tax or legal advice, a recommendation to purchase, or an offer to sell securities of the company. You should rely on the offering statement and documents attached as exhibits to the offering statement when making any investment decision. An investment in the company is not suitable for all investors.

Company Risk

The company’s industry is highly competitive, and the company may not be able to compete effectively against the other businesses in its industry. The company is subject to a number of significant risks that could result in a reduction in its value and the value of the company securities, potentially including, but not limited to:

  • Rapidly changing consumer preferences and market trends,
  • Inability to expand and maintain market acceptance for the company’s services and products,
  • Inability to gain access to international markets and comply with all applicable local laws and regulations,
  • Inability to achieve management’s projections for growth, to maintain or increase historical rates of growth, to achieve growth based on past or current trends, or to effectively manage rapid growth,
  • Inability to develop, maintain and expand successful marketing relationships, affiliations, joint ventures and partnerships that may be needed to continue and accelerate the company’s growth and market penetration,
  • Inability to keep pace with rapid industry, technological and market changes that could affect the company’s services, products and business,
  • Technological problems, including potentially widespread outages and disruptions in Internet and mobile commerce,
  • Potential costs and business disruption that may result if the company’s customers complain or assert claims regarding the company’s technology,
  • Failure to adequately address data security and privacy concerns in compliance with U.S. and international laws, rules and policies,
  • Performance issues arising from infrastructure changes, human or software errors, website or third-party hosting disruptions, network disruptions or capacity constraints due to a number of potential causes including technical failures, cyber-attacks, security vulnerabilities, natural disasters or fraud,
  • Inability to adequately secure and protect intellectual property rights,
  • Potential claims and litigation against the company for infringement of intellectual property rights and other alleged violations of law,
  • Difficulties in complying with applicable laws and regulations, and potential costs and business disruption if the company becomes subject to claims and litigation for legal non-compliance,
  • Changes in laws and regulations materially affecting the company’s business,
  • Liability risks and labor costs and requirements that may jeopardize the company’s business,
  • Dependence on and inability to hire or retain key members of management and a qualified workforce,
  • Ongoing need for substantial additional capital to support operations, to finance expansion and/or to maintain competitive position,
  • Issuance of additional company equity securities at prices dilutive to existing equity holders,
  • Potential significant and unexpected declines in the value of company equity securities, including prior to, during, and after an initial public offering, and
  • Inability of the company to complete an initial public offering of its securities, merger, buyout or other liquidity event.

Endnotes

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