- Raised over $1.3 million on platforms such as Indiegogo and Kickstarteri
- Appeared on the Season 8 premiere of Shark Tank
- Available at Best Buy®, Brookstone, Target, Amazon, QVC, Total Wine & More, and Best Buy Canada
- One of Brookstone®’s best-selling holiday items in 2015ii
- Unlike other beer dispensers, there are no carbon dioxide cartridges, replacement parts, or ongoing consumable refills needed to operate the system
*You are investing in equity in this offering. Perks are meant to be a thank you from the company for investing. The perks below are NOT inclusive of lower dollar amount perks.
$200: $20 discount off Waytap purchase on www.fizzics.com
$500: $50 discount off Waytap purchase on www.fizzics.com
$1,000: $100 discount off Waytap purchase on www.fizzics.com
$3,000: Choice of Black or White Waytap
$10,000: One Limited Edition Copper Waytap and choice of Black, White, or Slate Grey Waytap, (2) Metal Tap handle accessory, and (2) carry case
Beer is American drinkers’ beverage of choice, with 43% of Americans who drink alcohol preferring beer over liquor or wine. In 2015, U.S. beer sales totaled $105.9 billion.iii Although Americans prefer beer, it is hard to get the same smooth straight-from-the-draught taste at home from a hand pour.
Fizzics is a universal beer dispenser that delivers a fresh-from-the-tap experience from any can, bottle, or growler. Enjoying an expertly poured, quality draft beer is no longer limited to high-end craft beer bars. Fizzics’ portable beer device is engineered through hard science and technology to stimulate the consumer’s sense of smell and taste, making any store-bought beer taste better.
The Original Fizzics Beer System (pictured below) is compatible with cans and bottles of all sizes and can accommodate up to a 64-ounce growler.
The newer Fizzics Waytap is a modern and compact design that takes up less counter/bar space and is more portable than the Original Fizzics. Waytap fits up to a 25-ounce can or a 12-ounce bottle and comes in three colors: Black, White, and Slate Grey. The Original Fizzics Beer System retails for $169.99 and the Fizzics Waytap retails for $129.99 on Fizzics’ website. Fizzics also sells ancillary items, including a carry case ($35), beer glasses (set of 6 for $25), a branded growler ($25) and a aluminum tap handle ($25).
Fizzics launched an Indiegogo perks campaign in May 2015 and raised over $260,000.iv In September 2016, the company kicked off a perks campaign on Kickstarter where it raised over $1 million.v
Fizzics’ retail partners include Amazon, Target, Best Buy, Best Buy Canada, Total Wine & More, Brookstone, and QVC. In 2016, Fizzics received over 86,000 purchase orders, a 405% increase from 16,450 in 2015. The company had over 14,000 purchase orders in January 2017.
In September 2016, Fizzics appeared on the season premiere of the ABC series Shark Tank, which helped spur additional growth.
Fizzics generated over $5.6 million in revenue in 2016, a 238% increase from nearly $1.7 million in 2015. 60% of 2016 revenue was made in the fourth quarter of 2016 alone.
Industry and Market Analysis
According to Gallup®, approximately 65% of Americans drink alcohol.vi In 2015, alcoholic beverage sales totaled $219.52 billion in the U.S.vii American drinkers’ beverage of choice is beer. In 2015, U.S. beer sales totaled $105.9 billion. Among Americans who drink alcohol, 43% drink beer more often than liquor or wine.viii
Americans’ taste in alcohol has changed over the last few years, with craft beer driving most of the growth in the beer market.ix The number of operating U.S. breweries grew 15% in 2015 to 4,269—the highest in history. According to the Brewers Association, craft beer sales volume rose by 13% in 2015, with craft brewers producing over 24 million barrels of beer. The retail value for craft beer was estimated at $22.3 billion in 2015, accounting for 21% of the total beer market.x
SYNEK: Founded in 2013, SYNEK is a countertop beer dispenser that refrigerates, pressurizes, and dispenses beer from cartridges. Each cartridge holds one gallon and can be filled from a keg, tap, or inside a brewery’s back room. The cartridge is pressurized by CO2, which helps the beer stay fresh longer and allows consumers to interchange the cartridges. The unit requires a CO2 canister and power outlet. SYNEK retails for $399 and comes with a 20-ounce refillable CO2 container, regulator, beer mat, tap handle, vented faucet, and growler adapter. Assembly is required. Replacement cartridges cost $9.99 for a pack of five.xi SYNEK raised over $645,000 from a 2014 Kickstarter campaignxii and $2.5 million from Arsenal Capital Management in 2015.xiii
Sonic Foamer: The Sonic Foamer uses ultrasonic vibrations that produce ideal-sized bubbles to enhance the head of users’ beer of choice and bring out the flavors. The unit looks like a base of a blender and runs on batteries. To use, consumers add two teaspoons of water to the base, place a compatible glass of beer on the base, and press a button that turns on the ultrasonic waves. The Sonic Foamer retails for $29.99.xiv
BeerTender®: The BeerTender is an at-home mini kegerator manufactured by German kitchen appliance manufacturer Krups. The BeerTender was designed to exclusively work with the Heineken DraughtKeg system, which utilizes an internal carbonator pressure unit. The unit uses CO2 to keep the beer fresh for up to 30 days after tapping. To use, consumers run the keg’s plastic tube to the BeerTender tap. The B100 BeerTender model retails for $391 on Amazon.xv The unit requires replacement tubes for each new keg loaded into the system which cost $9.99 for a set of 6.xvi
EdgeStar®: EdgeStar’s deluxe mini kegerator and draft beer dispenser uses Heineken’s DraughtKeg carbonator pressure technology. The unit has electronic temperature controls, which can be adjusted from 38 to 43 degrees Fahrenheit. It is compatible with the Heineken DraughtKeg and can be modified for any standard-size 5-liter keg using an optional CO2 accessory kit. The EdgeStar mini kegerator retails for $149.99.xvii The conversion kit retails for $44.99 and includes three mini CO2 cartridges, two reusable seals, a non-pressurized keg tap.xviii
SPT: The SPT mini kegerator and countertop beer dispenser uses thermoelectric cooling technology. The unit is equipped with a CO2 cartridge pressure system that can keep beer chilled for up to 30 days. The unit is compatible with standard 5-liter kegs and has a temperature range of 36 to 53 degree Fahrenheit. The product retails for $160 on Amazon and requires CO2 cartridges. Assembly is required.xix
Philip Petracca, CEO and Co-founder: Philip is a technology industry executive with more than two decades of strategy, marketing, product, and business development experience. Previously, he worked as the Chief Product Development officer at EyeLock, where he was responsible for all aspects of product development, driving brand development, and the commercialization of EyeLock’s iris-based identity authentication solutions. Before Eyelock, Philip was the Vice President of Brand Marketing and Product Development at consumer goods manufacturer DMC Worldwide. There, he facilitated a strategic operating plan for innovations, development, and subsequent marketing and sales. Philip studied Business Administration at Middlesex County College in conjunction with Rutgers University.
David McDonald: CTO and Co-founder: David is a mechanical engineer with over 25 years of experience in design and engineering of consumer, medical, industrial, military, aerospace, and automotive products. Previously, he worked as the Director of Mechanical Engineering at EyeLock, where he managed a small team of mechanical engineers in the design, development, prototyping, and production of iris-based biometric devices. David worked directly with a third-party industrial design firm in the development of EyeLock’s first consumer-oriented device. Before EyeLock, he worked as a Principal and Engineering Director at JAM-Proactive, a small industrial design firm catering to medium- and large-sized companies. At JAM-Proactive, David managed all aspects of the engineering team and was responsible for the day-to-day business operations. He attended Northeastern University where he studied Mechanical Engineering.
Tom Steckbeck, Chief Commerce Officer: Tom is a sales, marketing, distribution and business development executive with over 25 years of experience in bringing new technologies and products to market with companies such SiriusXM Radio, Panasonic, and Sony. As one of the original employees at SiriusXM (previously known as CD Radio), Tom was an integral part of pre-operational business and strategic and organizational planning for the satellite radio start-up which included raising $2 billion to launch the business. In addition, Tom was responsible for the negotiation and execution of agreements with receiver manufacturers including Panasonic, Delphi, Kenwood, Alpine, and Pioneer, as well as every key national and regional consumer electronics retailer in the country. Tom attended The University of Kansas where he studied Economics.
The Fund anticipates investing in the Company at the following terms:
Security Type: Series Seed Preferred Stock
Round Size: Min: $100,000 Max: $1 million
Pre-money Valuation: $18 million
Share Price: $2.00
Liquidation Preference: 1x
Conversion Provisions: Convertible into one share of Common (subject to proportional adjustments for stock splits, stock dividends and the like) at any time at the option of the holder.
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